The Marketing trail
Referrals run out. Then what?
Most early hiring runs on people who already trusted you before you had a story to tell. That works until the network runs dry, and the next hire has to come from people who've never heard of you. Marketing builds the reason for them to want in, and puts it in front of them before they're looking.
- Flat fee
- No long-term contract
- Recruiting and recruitment marketing, one team
The story, told where the people who belong will find it.
- Storytelling
- Job landing pages
- Job postings that read like a story
- The Trailblazers Hub
- Leadership on LinkedIn
A flat fee, set by the roles you're hiring for.
Who it's for. Three signs it's time.
This strategy is for teams who aren't happy with their hiring process, candidate flow, quality of candidates, or those who are just tired of running recruitment on top of their other priorities.
- Your roles get applicants, just not the ones you want.
- Candidates compare you with every other company hiring for the same title.
- Your leaders are on LinkedIn but never talk about the team they are building.
What's included. Fully managed, nothing for you to build.
- 01
Storytelling
Employee and executive stories, captured in their own words, that tell a candidate what it is actually like to work with you.
- 02
Job landing pages
A page for each role carrying those stories, so candidates learn the company before they apply.
- 03
Job postings that read like a story
Posting templates written from the impact a role needs to make, and job titles and postings A/B tested to see which brings the right people.
- 04
The Trailblazers Hub
A managed service that encourages your team to share and repost your roles to their own networks. At Macnica Americas it brought up to 10x the likes and reposts. Fully managed: there's nothing for you to build or run.
- 05
Leadership on LinkedIn
A routine for your founder and leaders that turns their visibility into your best recruiting channel, fifteen minutes a week.
Two paths built to feed each other. Marketing and Infrastructure.
Marketing on its own can bring more people than your process can handle. Paired with Infrastructure, every one of them is answered, screened and kept warm.
See Full service, both togetherFrom your story to signed offer. Here's every step in between.
We don't post and walk away. We capture your story and start to recruit at the same time. No delay. Plus a set check-in every two weeks, on top of talking whenever you need us, no limit on hours or resources.
- Trailhead
We learn your story.
Every posting starts with your story. We learn how the work actually happens and who stays and why, so the right people recognize themselves in it from day one.
- The Climb
We take it to market.
The landing page, the posting, the outreach, the Trailblazers Hub, the LinkedIn presence, all built from the story and put in front of the people who belong before they're looking.
- Pivot Meeting
Every two weeks, we calibrate.
A set thirty minutes with you, on top of talking whenever you need us. Trends showing up in the candidate pool, what the last interviews had in common, whether the profile still holds, and your feedback to help us get better.
- The Hire
The offer is signed.
Pick between your top candidates who are right, not twelve who might be. And a flat fee that didn't move when the offer did.
“We realized it wasn't just a matter of making phone calls and finding people, it was truly about using our brand and building that brand to attract the people today and also tomorrow as we grow”
Sebastian DignardPresident, Macnica AmericasLet's find the people who belong.
A short call about your hiring, not a sales pitch. We'll tell you which trail fits and what the first two weeks look like.
Flat fee. No long-term contract.
Or start with the free auditBook a call
- 1A short call about your hiring, not a sales pitch.
- 2We tell you which trail fits and what the first two weeks look like.
- 3You leave with the numbers from the calculator, confirmed.
Rather talk now? 613-599-4339