Free
Start with what we give away. Each one shows you how we think.
Five things that cost nothing.
No email gate on the calculators or the downloads. The audit and the sessions start with a short form.
- Audit
The free Talent Attraction Audit
Most companies don't have a hiring problem. They have a visibility and positioning problem. We'll show you where yours is.
Get the free audit - Playbook
The Executive LinkedIn Playbook
Nine short videos that help leaders build the visibility that attracts the right people. Fifteen minutes a week.
Get the playbook - Recording
A free recording session
Fifteen to twenty minutes on camera with us. You leave with two pieces of video content for your company.
Book the session - Consult
A free half-hour consult
Thirty minutes on the hire in front of you. What we would change first, and what we would leave alone.
Book the consult - Calculator
What a hire really costs
An agency, an in-house team, or a flat fee, side by side. And the real cost of a hire that goes wrong.
Run the numbers
Templates and guides. Download and use them today.
- Interview ScorecardScore every candidate against the same criteria, so the debrief is about evidence, not impressions.PDF, 2.6 MB
- Job Posting TemplateA posting built from the impact the role needs to make, not a list of requirements.PDF, 1 page
- Executive LinkedIn PlaybookThe nine videos, their takeaways and the fifteen-minute routine, in one document.PDF, 3 pages
The latest articles. On hiring, story and the people who belong.
All articles
Why Your Hiring Strategy Is Costing You More Than You Think
Traditional recruitment was built to fill seats, not build teams. The hidden costs of a hiring strategy that produces hires who don't fit.

Why the Best Recruiters Fish
Cold messages and silence are the reality of hunting for candidates. Why the best recruiters fish instead, and how to attract people to you.

Mission-Aligned Hiring for Growth-Stage Companies
Give Them Something Worth Believing In

Hire for the Company You’re Building. Not the Role You’re Filling.
Most growth-stage companies make the same hiring mistake. They write a job description for the role they need today, and then wonder why their new hire plateaus six months in....

Waiting to Hire Is More Expensive
Every Week That Seat Sits Empty, You're Paying for It

Great Candidates Say Yes to the Story.
The Offer Isn't What Closes Great Candidates. The Story Is.
For job seekers
Articles for candidates: interviews, resumes, and finding a startup that fits.
- 10 tips to help you find healthy work culture during your job hunt
- 5 must-know tips to help you ace your video interview
- Applying to Startups: 5 Tips on How to Make a Great First Impression
- Common Interview Questions + Answers: How did you hear about this position?
- Common Interview Questions + Answers: How do you deal with conflict at work?
- Common Interview Questions + Answers: What did you dislike about your last job?
- Common Interview Questions + Answers: What do you know about the company?
- Common Interview Questions + Answers: What do you look for in a boss?
- Common Interview Questions + Answers: What does DEI mean to you?
- Common Interview Questions + Answers: What’s your greatest weakness?
- Common Interview Questions + Answers: What’s your ideal salary range?
- Common Interview Questions + Answers: Why should we hire you?
- Here are 4 awesome platforms to find startup jobs
- How to End Interviews on the Best Note Possible: 9 Essential Tips
- How to Find a Startup Job That Won’t Suck the Life Out of You
- How to get hired: 4 key things that startups look for in employees
- How to Understand a Startup’s Employer Brand
- Job seekers, here are 4 culture red flags you need to look out for
- Looking for a job? Here are 2022’s Best Startups for Diversity + Flexibility
- Looking for a job? Here’s how to check your next employer’s social media
- Resume building 101: here’s how to get noticed for all the right reasons
- Shake off the scaries: 5 ways to ditch anxiety before your job interview
- Skills Assessments Impact Your Application
- Social Media: Land your Dream Job with these LinkedIn Tips
- What to Expect When You Join a Startup
Let's find the people who belong.
A short call about your hiring, not a sales pitch. We'll tell you which trail fits and what the first two weeks look like.
Flat fee. No long-term contract.
Or start with the free auditBook a call
- 1A short call about your hiring, not a sales pitch.
- 2We tell you which trail fits and what the first two weeks look like.
- 3You leave with the numbers from the calculator, confirmed.
Rather talk now? 613-599-4339